About Us

Our Founders

The Institute of Flowers (IOF) was established in October 2024 with the support of Maria Walsh MEP, Skillnet Ireland, and Positive 2 Work, marking a turning point for Irish floristry. Founded by Fionnuala McAuley, a florist with over 20 years of experience and an unwavering passion for the industry, and Sinead Kieran, a business and personal development coach, the IOF was created to give florists the recognition, resources, and representation they deserve.

Floristry is a skilled profession—one that requires creativity, expertise, and dedication. Yet, for too long, florists lacked a collective voice, a lobbying presence, or a space to collaborate and grow. Florist shops were closing with no clear path for succession, and the industry continued to be undervalued—too often seen as simply “people who play with flowers.” The time was right to change that.

The IOF stands to champion, protect, and elevate floristry in Ireland, ensuring it is recognised as the skilled profession it is. Through advocacy, collaboration, and opportunity, we are shaping a stronger future for the industry—one where florists thrive, businesses grow, and new talent is inspired to join the profession.

Meet the Board

Are you ready to elevate your floristry career and gain a competitive edge in the thriving floral industry?

Joining the Institute of Flowers (IOF) will set you on a path of professional excellence and growth.

As Ireland's only dedicated professional body for florists, the IOF is committed to providing a powerful voice for florists like yourself. By becoming a member, you’ll gain access to invaluable resources tailored specifically for floristry professionals, enabling you to stay ahead in an ever-evolving market.

Our continuous professional development programs will enrich your skills and keep you updated on the latest trends and techniques, ensuring that your craft remains relevant and in demand. Moreover, your membership contributes to raising the profile of floristry in Ireland, positioning you as a leader within the community and increasing your visibility among potential clients.

Join a network of passionate florists who are committed to excellence. With the Institute of Flowers, you are not just joining an organisation; you are becoming part of a movement that champions creativity, education, and professionalism in floristry.

Take the step towards transforming your career. Become a member of the Institute of Flowers today and bloom into the best florist you can be!

  • For students enrolled in a certified floristry course on the National Framework; QQI or City & Guild

  • For individual Professional Florists looking to connect, up-skill and collaborate.

  • For floristry businesses looking to grow connect and support their team. The business owner will get everything as per Professional Florist membership with an option to add up to 5 PAYW staff members for €80 per person.

  • For business looking to engage and connect with the Floristry industry.

  • College memberships must be aligned with QQI or City & Guilds floristry training and include up to 5 educators.

Raising Irish Floristry to the World Stage

The Institute of Flowers (IOF) is proud to partner with Florint, the International Florist Organisation, aligning Irish floristry with global best practices and industry standards. As a recognised member of Florint, we are committed to upholding their professional guidelines and making their wealth of knowledge and expertise available to our members.

Through this partnership, we ensure that Irish florists stay at the forefront of international trends, innovation, and excellence, while also giving our industry a stronger voice on the world stage. By connecting Ireland’s floristry community with a global network of professionals, we are creating new opportunities for learning, recognition, and growth—both at home and internationally.

Together, we are shaping a stronger, more connected future for Irish floristry. launch your professional make-up artist journey.

Grow. Learn Bloom.